ux & ui design

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Our Design Process

UI Research

UI or User Interface design research is the most integral part of any design process. It is not only used for website design, but is the first step to reach to provide perfect user experience in any product design process like computer, applications, mobile devices. UI research is the blueprint of any tangible or intangible product. In nutshell, UI research is a method to create the process outline for design compatibility, scalability and user experience/interaction.

Information Architecture

Information Architecture is a way of managing the information from various resources such as intranets, books, websites, magazines, and communities in a simple and user friendly form. The main advantage of Information architecture is that it represents the complex information by the means of models, library and databases.

Quick Prototyping

Most web development companies do not understand the importance of Prototyping. In web designing, a prototype actually provides a testing platform to the client and bridge the gap between web designer and web developer. A quick prototype also provides a visual layout to a design concept or idea. A meticulously created prototype helps to keep the client and service provider on the same page in terms of the concept of the design and functionality of the website.

Storyboarding & Flows

Storyboarding in web design does not necessarily depict the look and feel of the website, but it depicts the flow of the web pages. Storyboarding or Flowcharting in web design process allows us to keep the web pages organized before the actual site is deployed. It is also a best practice to track of correlation of those Web Pages.


Website wireframe is an arrangement of the web page which describes the framework or layout of a website. The basic purpose of the wireframes is to make it easy to work for a particular task depending on the business objective. The things which are described in wireframe includes the arrangement of the website content, interface elements, navigational system and their work together. Wireframe makes the websites more realistic.

Visual Design

Visual design, one of the most important part of a user interface, determines the complete look and feel, including the shape, size, colour and detailed position of all the elements on the screen or page and how the overall appearance will change with user interaction. Visual designing creates easy and attractive user interfaces that helps in supporting accurate task flow and successful user performance for better corporate branding.

front-end design

Mobile Web Design

With the revolutionary change in mobile technology it has become mandatory for every business to update their strategies accordingly. Smartphones have brought the world to your palms so an interactive version of mobile websites is must for a growing organization. Infovinity has team of dedicated professionals for mobile development, our team after a thorough research creates an efficient and yet classy mobile web model which delivers a pleasure experience and enhanced functionality to the user.

Responsive Site Design

Responsive web design (RWD), is one of the most sought after and successful web design approach , which is aimed at crafting sites to provide an optimal viewing experience to the user. It offers easy reading and navigation,with minimum hassles of resizing, panning, and scrolling across a wide range of devices that includes mobiles and desktops. A site that is designed with RWD , is enabled to adapt the layout to the viewing environment by using fluid proportion-based grids, flexible images,and CSS3 media queries.

Microsite Design

This facility is an individual web page or a small cluster of pages that are meant to function as a standalone entity within an already existing website. These are mostly used to complement an offline activity or any promotional activity that the brands opt for. Landing pages of the microsites can have their own domain or subdomain name, depending on the need and purpose of the service offered.

Parallax Site Design

Parallax came in existence taking inspiration from the the visual effect of 2D side scrolling videogames that used a unique way of different background image movement speeds to create the illusion of depth during gameplay, which was achieved by making the background of the game move slower than the foreground in order to make it seem further away. The very same concept applies to parallax site design in which the background of the website moves at a different speed compared to the rest of the page that gives an impressive visual effect, thereby, allowing you to run countless creative applications for better visual storytelling in the digital world.